The 2025 edition of the Ojude Oba Festival in Ijebu-Ode, Ogun State, has been hailed as the most successful in its history, attracting a record ₦2 billion in sponsorship. This milestone underscores the festival’s growing prominence as a global celebration of Yoruba culture.
A Grand Cultural Showcase
Ojude Oba, traditionally held on the third day after Eid al-Kabir, is a centuries-old festival where the Ijebu people pay homage to their monarch, the Awujale of Ijebuland. The 2025 edition featured vibrant age-grade (Regberegbe) processions, equestrian displays, traditional music, and a showcase of Yoruba heritage. Organizers estimated over 100 million global participants, including 200,000 attendees at the main venue and millions more watching online.
Farooq Oreagba: The ‘King of Steeze’
Business executive and cultural ambassador Farooq Oreagba once again captivated audiences with his impeccable style and presence. Riding in on horseback, Oreagba donned a regal brown aso-oke agbada and sokoto, accessorized with silver jewelry, a gold lion-headed staff, and his signature tattoos and sunglasses. His appearance reaffirmed his status as the festival’s fashion icon.
Economic Impact and Cultural Significance
The ₦2 billion sponsorship secured for Ojude Oba 2025 highlights the festival’s increasing economic influence. Director-General of the National Council for Arts and Culture, Obi Asika, commended the event’s success, noting that it not only celebrates Yoruba traditions but also contributes significantly to local and national economies.
Looking Ahead
With its expanding global reach and cultural impact, Ojude Oba continues to be a testament to the rich heritage of the Ijebu people and the broader Yoruba community. The festival’s success in 2025 sets a high standard for future editions, promising even greater celebrations of tradition, unity, and cultural pride.
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